| Author | Message | ||
     Snub13 |
BUELL CELEBRATES PRODUCTION OF 100,000 MOTORCYCLES American Sport Motorcycle Manufacturer Rides Racing Roots to Major Milestone EAST TROY, Wis. -- (Friday, November 17, 2006) Buell Motorcycle Company today celebrates production of its 100,000th motorcycle, a 2007 Ulysses XB12X model, at its factory in East Troy, Wis. Buell Motorcycle Company, founded by Erik Buell in 1983, is the only American manufacturer of sport bikes. Starting with Erik’s dream of building his own racing motorcycles, Buell has evolved into a leading manufacturer of performance street motorcycles, with a majority of its sales in international markets. While seven Buell XB models in three distinct families and the Buell Blast are offered in 2007, Erik Buell began it all with the production of the RW750 model in 1983. That 750cc, two-stroke machine was a pure race bike designed specifically to compete in the AMA’s then-premiere Formula One roadracing class. After the AMA dropped the class in favor of Superbikes, Buell incorporated his innovations into the RR1000, the first model in a line of performance street motorcycles. Erik Buell was inducted into the Motorcycle Hall of Fame in 2002. “We take great pride in knowing we’ve provided 100,000 bikes worth of fun and unique experiences for our owners and loyal enthusiasts,” said Erik Buell, Chairman and Chief Technical Officer. “Reaching the 100,000-motorcycle milestone as the only American sport bike manufacturer is a real tribute to the riders and employees who have passionately supported Buell motorcycles over the years.” Buell plans to celebrate the 100,000-motorcycle milestone with its employees and other guests at its facilities in East Troy, Wis. A special ceremony will mark the production of the 100,000th Buell motorcycle as it rolls off the assembly line. Highlights of Buell’s product history include development of the RR1000, RR1200 and RS1200 sport bikes in the late 1980s, launch of the S2 Thunderbolt in 1994 and S1 Lightning in 1996, introduction of the M2 Cyclone in 1997, launch of the Buell Blast in 2000, introduction of the Firebolt and Lightning XB models in 2003 and the launch of the Ulysses XB12X in 2006. Buell Motorcycle Company, a subsidiary of Harley-Davidson, Inc., produces sport motorcycles, motorcycle parts, accessories and apparel. To learn more about Buell motorcycles, visit your local Buell dealer today and experience the pure streetfighter attitude, style and performance only found on board a Buell. Pull into www.buell.com for the Buell dealer nearest you. How cool is that! I'm proud to be a (admittedly small) part!  to Erik and the gang | ||
| Uselyssxb12x |
Congrats to Erik and Company, and thank you for a great bike.  | ||
| Lastcyclone |
Well that didn't take very long. This is huge! Way to go. I bought my fourth Buell last week. I had owned three Japanese bikes before that. I wouldn't consider anything but a Buell now. I hope this will quiet the doubters and sceptics. Based on the numbers and time involved, who can calculate how long it will be until the 200k mark is reached? | ||
| Frankf |
Not to be a nasayer, but did anyone see the stats in the last issue of MCN? Buells market share is only .58% They lost ground last year. Sales figures the year were only 5,000 units. Seems someone up there needs to spend more time and $$ on marketing. Selling thru HD dealers is hurting them. It has to be addressed. Both sales and service are lacking at most HD/Buell dealers. | ||
| Chadhargis |
Yeah, I saw that, but it didn't make any sense to me. With the success of the Uly, you would have figured it would have been Buell's biggest sales year ever. | ||
| Gtmg |
Look changes are needed but not radical. If you sell Harley you represent the whole line it is that simple. Now if they need Buell to change to Harley Davidson performane or sport or something just say so as dealers. The competition they have on the Buell side will eventually happen in the cruiser line as well as the baby boomers get older. If HD doesn't figure out how to get to younger buyers it could a hard cold future. | ||
| Gtmg |
Look changes are needed but not radical. If you sell Harley you represent the whole line it is that simple. Now if they need Buell to change to Harley Davidson performance or sport or something just say so as dealers. The competition they have on the Buell side will eventually happen in the cruiser line as well as the baby boomers get older. If HD doesn't figure out how to get to younger buyers it could a hard cold future. | ||
| Thunderbox |
I think you will find that Buell sales will be very close to the 10000 mark for 2006. They delivered 2549 in the third Quarter alone. I can see sales will be way above 5000 as Frank states. Not a great big part of MC sales overall but a good year for Buell. (Message edited by Thunderbox on November 20, 2006) | ||
| Davegess |
Total sales volumn MAY have been down form one year to another BUT they sold more expensive Ulyes and less Blasts. They can make more Blasts in a given period but the profit margin is tiny so selling slightly less of the more profitabel models is a good thing. How aobut that spin? | ||
| Thespive |
Keep in mind that we lost LOTS of dealerships this year, so Buells werer harder to find. Does this mean we are .58-percenters? --Sean |
