| Author | Message | ||
     Waldoman |
I just picked up my Brand new 1125R from Brandon Harley-Davidson/Buell in Tampa Fl for $10,000.00 plus tax. The dealer said he has 9 more that he is blowing out. | ||
| Ratbuell |
...and people wonder why trade in values for Buells suck.... | ||
| Madav8tr |
"...and people wonder why trade in values for Buells suck...." No, I think he is saying that dealers that are charging 2-3K more than MSRP suck  | ||
| Sruzhyo |
I hate you. Why couldn't I have waited? Wait. Cause I've already put over 4000 miles on mine. That's right :-D | ||
| Brad1445 |
Great news Waldoman | ||
| Sruzhyo |
oh! my bad. Congratulations btw  | ||
| Oddball |
They must have lowered it another 500 from just last week or so. It was 1500 off list then with 14 to sell. Good for you and them. Looks like they're finding their market value. | ||
| Krassh |
Was the recall already done? If not wonder how they legally sold it? | ||
| Gtmg |
No surprise the model year is almost over. Isn't July the time that Harley and Buell announce their new line for the next year. They got the 1125 out in time for homecoming and they have sold fairly well. All dealers even HD blow out last year's models at some point. HD dealers just take off their stupid mark up crap usually. | ||
| Fresnobuell |
Looks like they're finding their market value. ...when their supply greatly exceeds demand...Seems like 14 1125r is too many for any dealer. | ||
| Brad1445 |
I doubt they wanted 14 at one time. I'm guessing they thought they would sell more, and now they will. if they to $8,000 they will sell even more and at $6500 I will go get one, other wise I'll get version B and gladly Pay $15,000 if its da bomb. | ||
| Oddball |
They're not far from where I'd like to move. That adds a plus in the Buell consideration list. | ||
| Madav8tr |
"other wise I'll get version B and gladly Pay $15,000" And if history is any indicator version "B" will be identical to version "A". | ||
| Mustangturbo |
This is horrible!! I waited for ever and haggled with 4 different dealers! The best that I did was $12,198 out the door! Now they are going for 10,000? I gotta stay off this thread! | ||
| Jpfive |
Don't beat yourself up, mustang. The bike is worth MSRP. I don't regret paying it, or the adventure that I have had for the last six months...  Jack | ||
| Madav8tr |
I agree that it is worth MSRP as well. Too bad the closest dealer wants MSRP plus $2K and then freight, and Tax-Tag-Title, then Doc fees. All in all, I bet if I buy local, the Buell would cost me nearly $16K. If I want one, I am going to have to travel to get it it seems. | ||
| Kneedragger |
The bike is definately worth MSRP, dealers really are hurting themselves by charging more than MSRP, and at the same time they are going to kill the market by discounting so heavily. It is going to keep taking value out of the Buell brand. When dealers discount like that, it pretty much forces other dealers to have to do the same thing, then they can't make any money selling the product, which lets face it, that's what business is about. If patterns like this continue more dealers will quit selling Buells and it will be harder for consumers to find enthusiastic dealers to help them with their passion for buell motorcycles. | ||
| Doerman |
Kneedragger.. I think the successful dealer is the one that knows the product and how to position it. A dealer resorting to discounting a current model either has no clue as to what they have on their hands, has ordered too many units or is building a track record to get more units next model year. My local dealer never has an 1125R on the floor and sold double digit units so far. I never have heard the word "discount" and "1125R" in the same sentence at that dealership so I believe they are getting close to MSRP. They can do that since the 1125R is an excellent product and they know how to position it. | ||
| Hwyranger |
+1 Asbjorn, Glendale is an MSRP dealership. They don't mark up any of their bikes, HD or Buell. I bought my 12r and my 1125R from them and I won't go anywhere else. | ||
| Oddball |
"I think the successful dealer is the one that knows the product and how to position it. A dealer resorting to discounting a current model either has no clue as to what they have on their hands, has ordered too many units or is building a track record to get more units next model year." Rather a harsh view on them. Either they're idiots of the product or being short sighted in an attempt at a better position in the dealer pecking order is that it? Have you seen their showroom and witnessed their sales pitch? As long as we're speculating their knowledge and motivations I'll try a different one. While the successes on the track and technical merits of the design are promoted to attract buyers among the sportbike crowd. The faults, however minor, damage that ability to sell. I'm among those considering Buell but hesitant over quality. The more I have to fix or want to change things lessens both the likelihood of purchase and the amount I'd consider paying for it. The looks had to grow on me a bit but I rather like it's unique style now. That look is a hard sell to the standard sport bike buyer much like a Rocker is derided by many traditional HD buyers. As they are in the land of the straight roads a corner carving bike may be a tough sell. Perhaps they did over estimate the sales potential and over bought during the excitement of the unveiling last year. That would be for them to say if they even want to get into this argument. I'm sure I upset a few with my statement of them finding their market value. Tough. I've watched over the last few years various brands and bikes have their prices raised by dealers because they can. "Market adjusted value" Any criticism is usually dismissed with a statement of "well, that's what the market will bear". "Supply and demand." "If you won't spend the extra there are a dozen others that will pay his price." It's actually nice to see the shoe on the other foot for once. I hope they sell well for them and continue the lowered pricing. They may just help Buell gain market share. Lower profits? Yes. But then you have them in the fold. With quality service, and enjoyable owning experience you may just keep them looking to this brand first, perhaps only, for any future purchases. | ||
| Doerman |
I didn't say they were idiots. I listed three reasons why they are lowering the price to 10K. Only one of those indicates they may not know the product. The other two were business decisions. I also do not care much what price they sell for. However, at 10K there's no profit left in the sale. The market value is what people are willing to pay and their action only has a local impact. If I understand correctly, BMC are making these as fast as they can and barely keeping up with demand. When the 1125R was announced, I thought it was a very fair price. As a matter of fact I bought my S2 for the same price new in 1995. The $10K makes for some lucky new owners. That is a good thing. And if the local dealer is making money at that price it is a win-win. However, keep in mind that a good Buell dealer needs Buell l.o.b. profit to improve their Buell craft in the long run. | ||
| Zac4mac |
My first Buell was my XB9R that had 300 miles and cost 7500 bucks. With the options on it it was $11k at purchase, but I wouldn't have paid that, then. After 3 years and 20k miles on that bike, I was gleeful to pay a tad over $13k for Loretta and don't regret the price one iota. For that price, I got the FIRST 1125 in Colorado(thanks again Brad). Most of the 8500+ miles I've logged have been the most fun I've ever had on 2 wheels. Z (Message edited by zac4mac on June 27, 2008) | ||
| Gtmg |
Doer, There is much more to it than that for a dealer. I can speak from experience. Reasons to discount a model business wise. 1. New model is about to be announced that makes the old one obsolete. The demand is gone. 2. They finance their bikes just like we do. Maybe they are bumping their credit limit and would like to open it up for other models that may sell for more or free financing(no interest has ran out,) 3. HD is offering a rebate to the dealer on all bikes of this model sold. 4. This is the final one is to secure allotment of next years models especially if you think there is something exciting coming out. Generally those are the reasons for blowing out bikes not ignorance. My guess in this case it is probably a combination of 1 and 2. |
