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Buell Forum » Big, Bad & Dirty (Buell XB12X Ulysses Adventure Board) » Archive through October 09, 2015 » OT- EBR Purchase Approved Today « Previous Next »

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Hughlysses
Posted on Thursday, August 06, 2015 - 07:27 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)
I know some of you guys never delve outside of Big, Bad, & Dirty, so I thought I'd share the news.

EBR's remaining assets (after Hero made a deal to buy their stuff last week) were sold yesterday to Atlantic Metals Group, LLC. The sale was approved today in court.

Story: http://www.jsonline.com/business/erik-buell-racing -assets-sold-to-metals-company-for-225-million-b99 551917z1-320916221.html

The principal at Atlantic Metals is a guy named Bruce Belfer, who seems to be a motorcycle enthusiast and Buell fan. He has stated he intends to keep the company going.Lots of discussion about this on the Quickboard.
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Hughlysses
Posted on Friday, August 07, 2015 - 05:37 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)
Motorcycle.com article this morning: http://blog.motorcycle.com/2015/08/07/industry-new s/new-owners-erik-buell-racing/

Here's what Erik had to say about it:
quote:

Reached via text this afternoon, Erik Buell said he is working with the new owner on “how to roll out the story.” Pressed for details, Buell said, “He’ll tell his story his way and in his time schedule. As it should be.”

He’s a bike guy, though?

“Yes,” texts Buell.

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Electraglider_1997
Posted on Friday, August 07, 2015 - 11:49 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)
Hugh,
Thanks for the news. I wonder what EBR will look like a year from now. Hopefully a motorcycle producing company that'll reignite our hopes for an AX.
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Hughlysses
Posted on Friday, August 07, 2015 - 03:07 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)
Meet the new owner. This was posted to EBR's Facebook page this morning:


quote:

To address any confusion, Atlantic Metals division of BGI is a manufacturer of fabricated metal equipment in the architectural, electrical and lighting businesses. We are not in the scrap metal business. We make things. We make them here in Jersey, in the USA, with American engineers, American ingenuity, and American skilled labor. Been at it for over 30 years. We know how. EBR is intact and in good hands. Thanks for keeping the faith! More to come. Time to get to work...

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Timinnc
Posted on Friday, August 07, 2015 - 03:21 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)
Very good news indeed....
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Reepicheep
Posted on Friday, August 07, 2015 - 03:35 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)
quote:

Erik is the icon. And the EBR team of vehicle dynamics rockstars are icons. I am an engineer, a mechanic, and a businessman. And I'm here to watch their backs as we go forward. And yes, my FB/cell/email/etc are all blowing up, thanks... Now back to work!

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Mnrider
Posted on Friday, August 07, 2015 - 07:44 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)
Sounds like he wants to start EBR right back up with Erik as pres.and Bruce as CEO.
If Atlantic Metals is a manufacturing company maybe they could make many of the parts and keep the bike prices low.

(Message edited by mnrider on August 07, 2015)
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Djohnk
Posted on Friday, August 07, 2015 - 08:01 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)
He's standing in front of a new Amada CNC laser ... very cool.

(Message edited by djohnk on August 07, 2015)
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Hughlysses
Posted on Friday, August 07, 2015 - 08:03 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)
A little more info from Mr. Belfer:

http://www.bizjournals.com/milwaukee/blog/2015/08/ exclusive-buyer-of-erik-buell-racing-speaks-out.ht ml
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Electraglider_1997
Posted on Saturday, August 08, 2015 - 12:47 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)
Bruce Belfer seems like he has the background to make EBR a great motorcycle manufacturer. He'll keep Erik on the right path. Hopefully all the dealers will stick with the program and continue to sell EBR bikes. Probably a very good time for those who wanted and RX or SX to grab a great bike for a discounted price. At least for now you'll know that parts will soon be available again from EBR/Atlantic Metals Group LLC.
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Electraglider_1997
Posted on Saturday, August 08, 2015 - 12:56 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)
SX for $9400 with free shipping. 250 miles on it.

http://www.cycletrader.com/dealers/San-Diego-BMW-M otorcycles-2887654/listing/2014-ERIK-BUELL-RACING- 1190SX-114532351
If the new EBR/Metals could sell those for 10 grand or thereabouts, they'd certainly attract more customers at that price point.
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