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Buell Forum » Quick Board Archives » Archive through October 09, 2008 » Star motorcycles? WTF ever happened to just plain Yamaha? « Previous Next »

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Ferrisbuellersdayoff
Posted on Saturday, October 04, 2008 - 02:46 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)
New V-Max is labeled Star V-Max.
Yet the R1 & R6 are Yamahas.

WTF?
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Sticks
Posted on Saturday, October 04, 2008 - 03:07 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)
Intended audience? Blunt, but I think Star sounds less Asian. Some cruiser / musclebike buyers might thought to be more likely to pony up for a Star than a Yamasakonda.

We can bet that exhaustive research and $ went into the decision. If they didn't know they'd make more money they wouldn't bother. ? I'm just guessing. Never been at the helm of any billion dollar companies.
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Jaimec
Posted on Saturday, October 04, 2008 - 03:59 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)
Yamaha intends the "Star" brand to be similar to Infiniti (to Nissan), Acura (Honda) or Lexus (Toyota). Right now, though, they're all sold in the same dealerships. I expect eventually they will separate them to give them a more distinct personality.

You know, like Buell and Harley Davidson?
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Midknyte
Posted on Saturday, October 04, 2008 - 06:51 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)
Jaimec nailed it. They're just trying to create a premium branding.
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Edgydrifter
Posted on Saturday, October 04, 2008 - 07:01 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)
Suzuki did the same thing with Boulevard, to try to create a separate "identity" for their cruiser line.
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Doon
Posted on Saturday, October 04, 2008 - 08:38 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)
My brother has a VStar 1100 classic. I've ridden it a couple of times and I must say it is a pretty nice bike. Rides nice, and the price was pretty attractive : )
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Prof_stack
Posted on Sunday, October 05, 2008 - 02:27 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)
It all started with the Virago many years ago. But what cracks me up are the Star adverts in the moto magazines showing guys in doo-rags and looking like the stereotypical Harley dude, now enlightened by the Japanese bike (Yamaha) called Star.
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