| Author | Message | ||
     Hughlysses |
I saw this story this AM and remembered the guy used to be with Buell. I wonder if he'll show up at EBR shortly? http://www.powersportsbusiness.com/top-stories/201 4/06/24/heichelbech-out-as-triumph-north-america-c eo/ | ||
| Firstbuell |
selected Triumph dealers are rejoicing, saying he repeatedly rammed unwanted product down their throats doesn't that sound like his previous employer's Milwaukee Method? | ||
| Ourdee |
Curt, Did he work for Buell or hd? "selected Triumph dealers are rejoicing, saying he repeatedly rammed unwanted product down their throats" Source? | ||
| Firstbuell |
um, I thought it was Buell, under H-D "Asphalt & Rubber" site, IIRC, among others | ||
| Badgerbueller1125 |
Director of Field Operations, Harley-Davidson Motor Company Harley-Davidson Motor Company 2002 – 2005 (3 years) Served as Director of Field Operations, leading a regional sales team in developing strategies and tactics for increasing channel distribution, sales of motorcycles, parts and accessories and general merchandise resulting in the team exceeding $708 million in revenue or a 30% increase in sales revenue. This was a key leadership position leading a regional sales-force of 9 District Managers and 5 inside sales people. Director of Platform Marketing, Buell American Motorcycles Harley-Davidson Motor Company 2005 – 2007 (2 years) This was a key leadership position responsible for strategic market planning and development of the Buell motorcycle platforms and related general merchandise and accessory lines. This includes complete responsibility for the management of the Product Portfolio, delivery of ongoing product improvements, achievement of Quality, Cost and Timing (QCT) targets and all marketing launch efforts to grow all vehicle related sales across select performance customer segments. Director of Strategic Sales and Marketing, Buell American Motorcycles Harley-Davidson Motor Company 2007 – 2008 (1 year) A senior leadership position acting in consultation to all functional departments both domestically and internationally within Buell and the Harley-Davidson Motor Company to optimize the realization of Buell’s vision, mission and strategic opportunities. Position requires a high degree of personal credibility, strong influence both formal and informal, and strong leadership and communication skills to act as the strategic leader. Director of Dealer Development and Retail Environment Group, Harley-Davidson Motor Company Harley-Davidson Motor Company January 2008 – November 2010 (2 years 11 months) A key senior leadership position responsible for achieving corporate growth objectives through market development actions, market analysis, store and environment development, dealer standards and awards, and dealer policies and contracts. Must work in concert with other leaders within the North American Sales and other functional divisions to continuously evolve, stay aligned and grow ahead of the evolving marketplace. This requires implementation and sustainability of dealer development support and services providing a fair and equitable framework to meet Harley-Davidson's strategic goals. | ||
| Ourdee |
Thank you. | ||
| Hughlysses |
I'd be very curious to read Court's take on the guy. | ||
| Badgerbueller1125 |
I wouldn't be surprised to see him back at EBR in the immediate future. EBR marketing sucks IMO. | ||
| Hughlysses |
EBR seems to be doing fairly minimal marketing so far: website, occasional Facebook posts, the race teams, and providing bikes to magazines for tests. I haven't seen any EBR print or TV advertising whatsoever. Has anyone seen any? | ||
| 1313 |
I haven't seen any EBR print or TV advertising whatsoever. Has anyone seen any? EBR ads have been in every RoadRacing World magazine for the past couple of years. The 1190RS in 2012 and 2013, and then in 2014 the 1190RX. Also saw the 1190RX ad in Next Moto Champion - at least the issue with the Erik Buell interview that I picked up at the races at Elkhart Lake. I'd gladly be proven wrong, but I suspect they're a ways away from TV spots... 1313 | ||
| Hughlysses |
I haven't picked up a copy of RRW in a while, so I missed the RX ads. I'm kind of surprised I haven't seen them in Cycle World. | ||
| Classax |
EBR seems to be doing fairly minimal marketing so far: website, occasional Facebook posts, the race teams, and providing bikes to magazines for tests. EBR TWEETS daily. Most of what I have seen is on Facebook and RRW. I agree their marketing could be much much better. I suspect once Hero products come on board we will see a more traditonal full court press. | ||
| Hughlysses |
Guess I need to start paying more attention to Twitter. BTW- they posted "official" specs and 30 photos of the 1190SX to their Facebook page about an hour ago. | ||
| Cyclonedon |
I saw their specs on Facebook but it's not shown on their website yet for the EBR 1190SX. | ||
| Court |
They just posted to website . . . . http://www.erikbuellracing.com/motorcycles/1190sx- 2/ | ||
| Sparky |
Not an ad per se, but there is a nice yellow RX center page on Cycle World's August coverage on the Quail Motorcycle Gathering. | ||
| Rex |
Pretty cool spot for the yellow bike, huh? People would come up to ASBN and ask if the new EBR / Buell was there. All we had to do was say, look over there, see the yellow bike? There it is.......more buell comments than ever before at Quail. | ||
| Ourdee |
Frost Bite White.......nice |
