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Buell Forum » Quick Board » Archives » Archive through January 22, 2012 » Ducati North America Sales Grew 43 Percent In 2011 « Previous Next »

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Blake
Posted on Thursday, January 19, 2012 - 03:07 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

How much of that was a gift from the geniuses at Harley-Davidson Inc?
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2kx1
Posted on Thursday, January 19, 2012 - 03:17 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Around 20 to 30%

I think Triumph and Bmw are also up.

S1000RR is Bmw's sales leader, who would have thought.
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Hootowl
Posted on Thursday, January 19, 2012 - 03:32 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

"S1000RR is Bmw's sales leader"

I'm calling BS on that one. Who would want to buy a sport bike?

Where's the sarcasm emoticon?
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Bads1
Posted on Thursday, January 19, 2012 - 03:35 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Why a gift Blake??
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Doerman
Posted on Thursday, January 19, 2012 - 03:36 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Ducati has in the recent years done quite a few things correctly.

- Built a nice marketing machine. They know their target audience. And know how to appeal to them.
- Within the limits of what I have seen for myself, they have have attracted dedicated and enthusiastic dealers.
- And very importantly, they have been able to keep their prices up
- Plus... they deliver very nice products

That four legged stool is hard to construct but will bring success. As for HD's gift in shuttering Buell.. hard to tell. Ducati will need all the momentum they can muster in order to keep the pace when EBR is in full production with street bikes.
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Hughlysses
Posted on Thursday, January 19, 2012 - 03:54 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

This report would seem to be a very good thing when it comes to EBR seeking investors.
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Bads1
Posted on Thursday, January 19, 2012 - 03:55 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Ducati will need all the momentum they can muster in order to keep the pace when EBR is in full production with street bikes.

How can you say that and be certain??
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Doerman
Posted on Thursday, January 19, 2012 - 04:05 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

How can you say that and be certain??

Because of what EBR has achieved to date:
- Marketing machine in progress (Racing and Personal media). Certainly, EBR understands it's audience.
- It will be enthusiast dealers.
- 40K for the RS is a reasonable price and does not undercut credibility.
- When products come, judging by what Buell before and EBR now is accomplishing, I believe the target market segment will be pleased

Of course, it is my opinion...
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Badlionsfan
Posted on Thursday, January 19, 2012 - 04:41 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

I think Ducati will be ok.



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Stirz007
Posted on Thursday, January 19, 2012 - 06:47 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Ducati does a MUCH better job at product placement - I can name at least 5 sizable films in the last year that prominently 'displayed' their bike and logo. Buell had a couple of the last few years, but they were not really obvious unless you knew what you were looking at...
(Mythbusters, 1000 Ways to Die, and A-Team are the ones I remember at the moment) -
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Ft_bstrd
Posted on Thursday, January 19, 2012 - 08:26 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

BLF,

What are those stains on that picture? : D
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Rocketsprink
Posted on Thursday, January 19, 2012 - 08:30 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

I think EBR has a ways to go before Ducati has to worry. A long, long way.
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Svh
Posted on Thursday, January 19, 2012 - 10:05 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

When did Ducati get Harley money lately? Are you confusing them with MV Agusta Blake?
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Cyclonedon
Posted on Friday, January 20, 2012 - 01:19 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Ducati is a premier sport motorcycle and I don't see them losing that recognition anytime soon no matter what EBR builds.

I'm thinking some people have been hitting the kool-aid too much!
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Guell
Posted on Friday, January 20, 2012 - 08:46 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Uh oh, someone said koolaid in reference to ebr!
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Stirz007
Posted on Friday, January 20, 2012 - 09:25 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Hey! - even Ural's sales are up 39%!

http://thekneeslider.com/archives/2012/01/12/ural- sales-up-39-percent-along-with-their-cool-factor/
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Xl1200r
Posted on Friday, January 20, 2012 - 09:59 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

- Plus... they deliver very nice products

Agreed. Of recent, they've dropped the 848 Corse (which proves you can make a great thing better), the Diavel (which has surprised everyone with it's sporting capability) and the Multistrada 1200 (which has been the most widely anticipated bike I can think of in recent years) and the rest of their line up is very solid if not brandy new. Marking aside, competitors aside, Ducati can build a great bike.

I also think EBR has a ways to go before they reach Ducati territory. Remember, Ducati has something in spades that both Buell and EBR were/are lacking, and that's a widely accepted notion of heritage and mystique. Buell's history has been short and mostly unkown to the general motorcycling population.
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Court
Posted on Friday, January 20, 2012 - 10:37 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

That new Ducati is a really good looking motorcycle.

(Message edited by court on January 20, 2012)
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Cityxslicker
Posted on Friday, January 20, 2012 - 11:41 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

the Ural sales are up because alot of the older crew that was headed to adventure with RV's... have decided for a weekend moto short hopper instead.
Plus they are the ONLY full production civilian side car specially built in the market. They have no competitors. They are the niche.
There ST is a hoot too, it was like riding the Scrambler for weight and feel, but geared lower for more back woods grunt.
in the words of Borat - It's a veraray Nices
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Hootowl
Posted on Friday, January 20, 2012 - 11:54 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

I would like to know what 35 of the smartest engineers in the world are up to working 6 days a week 14 hours a day behind closed doors at EBR. I don't want to miss anything. : )
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Stirz007
Posted on Friday, January 20, 2012 - 12:19 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

"I thought your head would be bigger"

Semi NSFW:

http://www.youtube.com/watch?v=MbFqqTe3lLs
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Doerman
Posted on Friday, January 20, 2012 - 12:47 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

...hitting the kool-aid too much!

Positive energy/thought is a powerful and contagious force.
I am loyal to EBR and God knows we need to boost US products and manufacturing. Those are just some of the reasons why I lend my positive energy and support to EBR.
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Blake
Posted on Friday, January 20, 2012 - 01:13 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Svh,

Neither the thread, nor the referenced article is about money. We are talking sales growth and market share. When H-D Inc. killed off Buell, their share of the market, around 10,000 new bikes per year was put up for grabs, especially once most of the Buells in the showrooms had sold, probably towards the end of 2010.

It would be difficult to imagine that Ducati wasn't one of if not the major beneficiaries of the sport bike market left open by H-D Inc's action in killing off BMC. Triumph also likely benefited; so too KTM.
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Xl1200r
Posted on Friday, January 20, 2012 - 01:23 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Blake, I agree with your theory on who bennefited most, but just want to point out that Ducati hasn't exactly been asleep at the wheel. They are earning their market share, IF in fact that's what it equates to.

Seems many manufacturers are posting positive growth now. If they all have a 30% increase, then nobody gained any market share. Obviously the numbers are never that clean, but you get my drift.
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Blake
Posted on Friday, January 20, 2012 - 01:25 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

>>> Ducati is a premier sport motorcycle and I don't see them losing that recognition anytime soon no matter what EBR builds.

No one could rightly disagree. What I think Asbjorn (Doerman) adeptly stated was that once EBR ramps up to full commercial production, Ducati will face a major challenge trying to continue such growth in market share. Your miserable assertion wrt kool-aid, is ignorant and insulting. You owe the man a sincere apology.

What the %#¥! Is it with you people who always have to sink to personal insult in what had been a thoughtful and enjoyable discussion??? Wise up!
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Bads1
Posted on Friday, January 20, 2012 - 01:34 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Blake I don't dissagree that it opened the market. But really.... not much. Also you may have not gotten these responses if you would of added the likes of Triumph and KTM and wasn't a bit vague. JMO
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