The add was funny, but it bugged me a little as well.
It wasn't about respecting those that are different, it was about taking people that have elected to try and look and act intimidating, putting them in a situation that is itself fairly intimidating, then "judging" other people for deciding they don't want to deal with it under those circumstances.
If I had tickets for a movie, and came in with my another person for the very last two seats and they were buried way up and way in, I might walk out as well... be it a room full of bikers, or a room full of nuns. When the theater is that full, odds are 100% some bozo will be talking or slurping and I'll be miserable anyway.
It was kind of a fun social experiment though, and a funny.
(Message edited by reepicheep on November 21, 2011)