| Author | Message | ||
     Aeholton |
Are all the TV Ads really necessary for upcoming U.S.A. census? Is that donated air time or are we paying for it? | ||
| Sifo |
NO! Yes we are! | ||
| Froggy |
Good job they are doing, I don't watch TV! Hell I was thinking that its been 10 years since the last one anyway, no need to remind me. | ||
| Crackhead |
The cost of personal visits is far greater then TV ads cost. I will have to find the link showing the cost saving if only 1% more people turned in the form because of the advertisement. | ||
| Crackhead |
"This television ad is part of the U.S. Census Bureau's national advertising campaign to boost mail participation rates in the once-a-decade population count. For every percentage point increase in the 2010 Census mail-back participation rate, the Census Bureau saves about $85 million in follow-up costs with households that failed to return their forms. The advertising campaign represents the most extensive and diverse outreach campaign in U.S. history, with advertisements appearing in 28 languages." There is a more detailed report but it will take time to find. Personal visits door to door are expensive and time consuming. The Enumerators are like the IRS, they can't just give up and leave you alone. n9,http://2010.census.gov/mediacenter/spread-messa ge/paid-ad-campaign/tv-ads/index.php?v,n9 | ||
| Sifo |
Here's where you can get into a big problem with this sort of advertising. It's well understood that you choose when and where to air your adds to reach a certain target audience. Marketing companies have made doing this into a science. So exactly what demographic groups is the current administration trying to reach with the advertising? Is reaching this demographic group advantageous to a specific political party? I do find it interesting that I don't recall seeing this ad yet on TV except for when it has been shown on a news show discussing the add. I guess I would have seen it once if I had watched the Super Bowl, but I missed that. Is the target audience someone with a demographic different than mine? If so, why? I would prefer that the leaders operate in a way where I can't even ask these questions. | ||
| Cityxslicker |
I have a feeling they will try and get a visit .... just like the last 3 times. Your answer is 1 now get the hell off my property. have you read all the other shiate they wanna know ? If I remember from last time, it was pretty damn intrusive. | ||
| Dwardo |
What CityX said. Last time I got two visits from nice, ernest young census workers. I informed that the answer is 1 and everything else is not only none of their d**m business, but not something the constitution authorizes them to ask. They didn't get it. | ||
| Crackhead |
Hear is the 2010 form. A lot of the intrusive questions have been removed from the Decennial Census. http://2010.census.gov/2010census/pdf/2010_Questio nnaire_Info.pdf From what I can tell the marketing is going towards every demographic. There are youtube videos in every major language. The Decennial Census also have various checks to make sure every house returns only 1 survey. If a form is not return, then they knock on your door. Earlier the Census Bureau conducted a major address campaign to find every house. | ||
| Sifo |
What can you tell about the demographics being targeted? Each television/cable station and time slot is going to have varying demographics. YouTube isn't unbiased in demographics either. Do you have any marketing experience at all? If you do you are hiding it quite well. | ||
| Crackhead |
I will see if i can dig up the lowest response rates for the mail in form by demographics cross referenced by population sized with TV/internet at home based on the 2000 Census. Those are probably the demographics the marketing is going towards. This will bring the data center server to it's knees.  Formal questions can be asked through the regional offices or phone centers. http://2010.census.gov/2010census/contact/index.ph p | ||
| 99savage |
Thread hijack attempt; Always figured that anything beyond A) # of persons in household B) ages of persons in household & C) income were none of their GD business - Took special offense the questions relating to "race" & ethnicity & left them blank. Now that they have the manpower to follow-up on these questions wondering how I should respond if they come to the door. Am a friendly person & not anti-government at all just think that some things are nobodies business | ||
| Sifo |
Those are probably the demographics the marketing is going towards. You seem to miss the point that by targeting any demographics at all, any administration opens itself to criticism. The census isn't supposed to be a partisan political tool, but going after any target demographics makes it such. | ||
| Crackhead |
The TV advertisement is just to increase mail in response rates and reduce costs. After a certain amount of time has elapsed, then door to door counting will start. Remember when the Census Bureau was in the news for the massive address collection. They are going off of the list that was created to determine if a house has been counted. The bias in the Decennial Census is different from other surveys because of the the $ and manpower available to get the response rates. Most surveys are voluntary and do not have the budget to get everyone selected into the sample to respond. If the Decennial was only relaying on mail in responses, I think the highest responding demographic would be white, over 65, and female. | ||
| Sifo |
Well of course the TV advertisement is to increase mail in response rates. It's to increase response rates at every level of contact. That is pretty much the whole purpose of advertising. Another point of advertising is the ability to target your audience through demographics. That is where the advertisements have no choice but to fail the impartiality test. There is no such thing as a demographically neutral station or program. Bottom line is the demographic bias of any program you advertise on is going to be who get the bump in response to the advertisement. | ||
| Davegess |
Yeah the superbowl is a solidly liberal democratic audience. You guys are on crack! | ||
| Sifo |
I understand that it is being played beyond just the superbowl. I really have no idea what the demographics of the superbowl are but I guarantee the marketers do. Just to do some guessing though... It's probably a younger demo. Probably lower to upper middle class income. I could see a potential political leaning there. |
