Author |
Message |
Danger_dave
| Posted on Wednesday, January 13, 2010 - 03:45 pm: |
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After spending what I imagine was sqillion rebranding, the company gets wound up next quarter. It's not hard to imagine the rebranding had something to do with it - is it? Anybody seen any comment from the agency responsible? |
Hootowl
| Posted on Wednesday, January 13, 2010 - 04:47 pm: |
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The thought had occurred to me, but I didn't seriously think it was the cause. I did think it was a bit odd though, spending all that money and effort only to close it down. This only reinforces my belief that it was a spur-of-the-moment-knee-jerk-decision to shutter Buell. |
Danger_dave
| Posted on Wednesday, January 13, 2010 - 05:20 pm: |
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A squillion is slightly less than a brazillion and a bit more than a motza. I've since had an email stating it was in fact a Gazillion. |
Cityxslicker
| Posted on Wednesday, January 13, 2010 - 06:58 pm: |
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Must have been a sweet heart of a deal, all the money, none of the accountability, none of the responsibility, and a product that is obsolete in under 6 months. Next best thing to the hedgefund managers. |
4cammer
| Posted on Wednesday, January 13, 2010 - 09:54 pm: |
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Never warmed up to the new logo, and after HD put Buell asleep I hated it. |
Lemonchili_x1
| Posted on Thursday, January 14, 2010 - 10:11 am: |
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"I've since had an email stating it was in fact a Gazillion." If HD spent a Gazillion, wouldn't that reinforce the fact that the shutdown wasn't the result of the rebranding, because they would be waiting for a return on that investment? Anything else interesting in the email? I did contact the agency, CP+B, before Christmas regarding BoB and the 2010 Blast, but they fobbed me off to H-D Australia. |
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