I have owned about 30 different motorcycles in the last 11 years. It seems I trade every 6 months. A few have lasted years, others barely made it a month. Most last about a year. All but one was sent down the road because I found them lacking in some way or another. My Buell had to go because my employer decided I needed 10% less money than we had originally agreed upon. (I no longer work for him) by the time I got that problem fixed H-D had closed Buell. I still miss that bike. I only have one motorcycle picture framed on my wall. My XB12Ss Buell. I'm also 50 years old with a stiff neck. Leaning over to ride puts me in pain for days. I had just seen the EBR naked bike(SX)review in a magazine and was about to go find the nearest dealer, probably several hundred miles. Then everything crashed.
My point: I buy a lot of motorcycles. I love the bikes that Erik makes. The dealer for my current Dorsoduro is 2.5 hours away so a massive dealer network is not a priority for me but I need to feel I can get parts somewhere. Given the opportunity to buy another new EB product that doesn't make me lay down to ride I will have to go find one and sit on it. That almost always results in a sale. Still miss my Lightning. Ergonomically perfect. I sure hope Erik finds the support to build me another motorcycle.
That is as positive and honest as I can get Mr. Belfer.
(Message edited by Adrenaline Junkie on February 13, 2016)
(Message edited by Adrenaline Junkie on February 13, 2016)
I've been riding Buells, having visited 44 states representing Buell, longer than about anyone here. I am intimately familiar with the history, business case and character of the company and people. I was riding Buells when all the Buell owners in the world could fit on a school bus.
I would be thrilled to visit with any interested investor. There is a spectacular opportunity before them.
Cool . . . we were right . . . they have been developing 2016 models. It'll be interesting to see what company they are under and how they'll be marketed.
I'm eager to see a 2016 service manual and look at changes.
The news just keeps on getting better and I love that gun metal silver !
Visited the booth today. Met and talked with Steve Anderson. Nice to see they are taking steps forward. I picked up my 1190RX last fall, so Steve got a hug because I'm so happy they're back.
"Look at the age of the folks wandering about the display.
Changing demographic?"
No changing demographic. Look at who buys a 15-20k bike and who predominantly attend these bike shows. Those people in the video are the demographic. Poll the people who buy and own Buell and EBR bikes as well as Japanese superbikes. You will find that it is older Americans or individuals with higher than average income and/or intelligence levels. Disposable incomes, if you will. That is what Harley markets to, and that is all EBR can do. With an $19,000.00 MSRP on the bike they have a good market, but it is limited. Drop the price down to where they are selling at now (post-receivership) and you have a larger demographic and more volume selling; profit remains close but more bike hit the market. In the end profit follows the sales, and future sales.
Drop the price down to where they are selling at now (post-receivership) and you have a larger demographic and more volume selling; profit remains close but more bike hit the market. In the end profit follows the sales, and future sales.
I'm not sure what price you are referring to when you say "drop the price to where they are selling at now," but if you think that EBR was making $10k on each unit that was sold you would be sorely mistaken. Sure you'd have a larger demographic, but I can almost guarantee you they would be sold at a significant loss per unit. Explain to me again how that is any way to run a business.
Here's some very interesting info posted by "Solar Flare" to the EBR 1190 Owner's Facebook group. He spoke with Ed Laben, Director of Sourcing for EBR at EBR's booth at the Chicago IMS. The following info is paraphrased from Solar Flare's posts:
- Limited production of the SX and RX will begin in March.
- EBR will not honor warranties for the existing motorcycles. He said the current parts inventory has been discounted to accommodate those affected with issues. He apologized for this and stated it was out of his control. They will offer free tech support for any owner that is having issues.
- As of now, there are no plans on the table for new models. They want to limit production to build capital, then designs for new models will begin.
- They are resuming production of modified stators for the 1125 models.
- "The next 18 to 24 months for EBR will be very exciting, and very sexy!!"
- Anyone interested in being a dealer can contact EBR. They have some dealers who won't be selling for them anymore after what happened. But, they have a bunch of new dealers interested in selling EBRs. Only about a dozen will be Harley Davidson dealerships. The others will be Ducati, BMW dealerships, and various sportbike dealerships.
- We should be very surprised by the new MSRP for the new bikes.
- Liquid Asset Partners is committed to one thing. That is investing in EBR and producing new and innovative machines. He said that LAP is excited about being a part of the revival of the company. He said that by the company being operational, functional, and making profits, will put the company into a better position financially. This will make the company more appealing to a buyer who is interested in keeping the company moving forward long term.
Precisely in line with what the LAP Press Release said a couple weeks ago. . . . this is good news and Ed will be a key player.
Hopefully the website, the primary source of communicating with potential customers, will soon reflect this information and be purged of all of the lingering old dealer and model info.
This is also going to create an opportunity for LAP to increase their profits . . .better to spin off a profitable operating company than simply dump a bunch of parts into the market.
Try getting Ford to honor your Chevrolet warranty.
I know the players involved and suspect that, not withstanding the "can't honor warranty" legal stance, as a practical matter you can expect amazing support.
Erik Buell has never left an owner stranded in the years I've know him.
Very much unlike Ford and Chevy. Try GM and GM recovering from bankruptcy. WI 128 is designed to carry the same company forward under restructuring but I understand what you are saying. Certainly leaves a sour taste for owners, the most prolific outspoken folks involved in this IMO, but hey I'm just some guy that spent his hard earned cash on a vehicle that had a warranty contract and now there is none. And I'm supposed to be ecstatic that there's a resurgence of EBR. Tough pill to swallow since I've had a warranty claim opened since Apr 14.
Anyway. I am excited to see EBR come back in any form or fashion. I hope for a successful reincarnation for the brand
(Message edited by Noone1569 on February 14, 2016)
Ryan- that info is at least third-hand. It couldn't hurt to contact EBR/LAP directly. The quote above may be for public consumption; maybe they can do something to help you out.
Court- I wonder if the certifications (EPA, NHTSA, etc.) are "transferable" and are part of the IP that LAP acquired? That might explain how they expect to be able to sell new models so quickly.
>>>>Court- I wonder if the certifications (EPA, NHTSA, etc.) are "transferable"
That's been the "million dollar question" and recent events would indicate that, in fact, they are.
If they are not . . . there is a very long and very expensive uphill effort ahead.
From what we are hearing, the plan it to restart production of 2014 models. How these will be postponed to be competitively marketed (likely with some $10,000 pricing as alluded to by the previous poster) and through what channels they will be sold . . remains to be seen.
The good news is . . .to the extent that even some of these rumors are baed in fact. . . is that a 2014 EBR is better than most the 2016 products out there in the market at present.
One thing is for certain . . the moment they start selling the bikes that cheap they are going to need to add employees quickly to provide dealer and customer support. This was one of the huge downfalls of EBR . . the lack of customer service and dealer support.
It sounds like, now with "lessons learned" firmly in hand they are poised to start kicking some serious ass.
We'll know more soon . . . it's less than a month since the LAP Press Release indicated the production line would be spitting bikes out.
>I expect we'll be hearing some real, as in "official" news very soon. That, as many recall, was one of the huge downfalls of EBR . . . . everything seemed to come through rumor and subtle hints. You pretty much had to know someone who knew someone.
In the Chicago show pic's and vid's it looks like Erik has dropped a lot of weight. On the EBR 1190 owners group board it was mentioned Erik was/is sick. Hope all the resent company turmoil hasn't caused this.
EBR because I admire Erik's ingenuity and his motorcycles always handle so well. Either bike would just be total overkill for me, though. I hate to say it but I'm getting old and creaky.